Joshua Lue Chee Kong

Design Objective

Design Objective was founded by a group of designers for designers.

DO’s initial focus lies primarily on graphic design, but we’re also open to finding intersections and synergies with other design-based disciplines.

Our main objective is to build a design community that connects, supports, advocates, and inspires. We’re aiming to achieve this by remaining accessible and inclusive in all that we do, by engaging and educating, and recognising good design. We’ll document and advocate and provide resources for designers, the public, and stakeholders in order to promote a greater understanding of and appreciation for design.

The Archives

The Design Objective (DO) Archive is an evolving digital and physical collection of culturally relevant, historical, and important works by Trinidad & Tobago graphic designers. This Archive ensures a design legacy: works of past designers are not forgotten, and today’s designers receive recognition for their contributions to the design community. Once fully launched, the DO Archive will be digitally accessible to everyone interested in the collected works from selected designers or organisations that meet our criteria.

The DO committee, led by archivist Joshua Lue Chee Kong, curated the DO Archive selection on display at our November 2017 launch event, RE:DO. Although compact, this collection outlines several of our broader goals for the Archive: to preserve the history of graphic design in T&T by creating a digital and physical inventory of work, ephemera, and information from influential local designers; to represent and and foster appreciation for good local design; and to create an ecosystem that will support, educate, and engage fellow designers from different design-based disciplines. The Archive display at RE:DO also serves to kick-start a few of our initiatives and activities that will showcase design’s importance to growth, value, and development in Trinidad & Tobago.